SMITHS CHIPS - GOBBLEDOCK RETURNS
Comedic social-first video series marking the return of Smith’s iconic Gobbledock character.
The campaign follows the Gobbledock through a series of misadventures and absurd scenarios, leaning into physical comedy, timing, and recognisable brand humour to reintroduce the character to a new social audience.
Designed for TikTok and short-form platforms, the series prioritised punchy structure, repeatable formats, and character-driven gags—resulting in strong organic performance and high engagement across social channels.
Client: Smiths Chips
Production: Special Group